TeenDrive 365

For this short, the carmaker Toyota enlisted Verbatim’s Shaul Schwarz to tell the story of what a teenager’s new driver’s license represents for one family. In Los Angeles, Calif., the Vaught family’s story poignantly explores the ways in which teenage daughter Chloe’s new license helps her parents begin to view her as an adult, such as when she drives her mother to her grandmother’s funeral.

Toyota partnered with Verbatim to explore this major rite of passage through the experiences of three families in Los Angeles, Boston and St. Petersburg, Fla. The series is part of TeenDrive365, Toyota’s comprehensive teen safety initiative that helps parents and teens become safer drivers together.

In the video shorts, a teenager’s new driver’s license represents different things for each family:

In Los Angeles, the Vaught family’s story poignantly explores the ways in which teenage daughter Chloe’s new license helps her parents begin to view her as an adult, such as when she drives her mother to her grandmother’s funeral.

In Boston, the Rabinowitz family’s story highlights the excitement – and the tension – that can accompany this rite of passage. Teenager Erez is eager to get his license, while his parents are more reflective, hoping that he will not text and drive as they both do. This milestone is especially complicated for Erez’s father, who survived a life-altering car crash as a child that badly injured his parents.

In St. Petersburg, Fla., teenager De’Qonton’s new license represents freedom, achievement and the opportunity to broaden his life experiences. His parents share a mixture of pride and measured caution, while his younger brother has a new reason to aspire to be more like him.