From Passion to Practice

From Passion to Practice

Client: American Express
Agency: CNX
Director Gillian Laub
Location: Nashville, Los Angeles, New York
Production: Verbatim Visual Solutions

Every success has a unique story behind it. The dreams, the inspirations, aspirations and the support – all play an important role in the personal journey. Every trailblazer can remember their childhood ambitions and eureka moments. They remember tough decisions, have the ability to recognize their strengths and how key relationships helped them break through to the next level.

For these films, we hear first-hand three of these remarkable stories from three visionaries. We meet them in their own environment, they are comfortable, authentic as they begin to tell the story of their own very personal journey. For small and mid-sized businesses, the difference between good and great can come down to a few key relationships.

American Express Global Commercial Services is there to be a business owner’s most supportive relationship and provide backing to help their business thrive. These one-minute documentary-style videos and stills explore the key relationships that have been pivotal in the lives of our three visionaries. All are successful and passionate; all have worked hard to get where they are and understood their strengths and weaknesses. They have learned from their mistakes and recognized the importance of the relationships in getting them to the next level, which serve as the core of our narratives