Novartis: Annual Report
Novartis: Annual Report
Client: Novartis
Campaign/Project: Annual Report
Locations: Kenya, Zambia, Russia, Spain, Switzerland, Brazil, Vietnam, India, and USA
Photographer: Brent Stirton
WHAT: The primary objective was to create powerful visual content for the 2014 and 2015 annual reports that Novartis produced, however the work was also used for their Corporate Responsibility program, their social media, web site, and a range of other communication materials.
HOW: Significant pre-production time was spent with our team and the photographer liaising with Novartis to explore the range of healthcare issues they wanted to document, as well as their partners around the world, to narrow down the production schedule to 2-3 months of continuous travel and shooting each year for the project. Brent combined his reportage approach with his environmental portraiture for some of the key individuals, using simple lighting to great effect.
April 17, 2017
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