Ford: Keep It Real Campaign

Ford: Keep It Real Campaign

Client: Ford
Campaign/Project: Keep It Real Campaign
Locations:
Photographer: Peter Dench

“Photojournalist Peter Dench documents the sometimes extraordinary connections ordinary people across Europe share with the blue oval. From people who rely on a Ford to do their job, or to help them put a smile on people’s faces, to those who have an undying passion for their cars. While they’re all very different, they all have one thing in common; they all drive Fords.”

Working with Bisqit agency, Peter Dench was commissioned to help tell the stories of unique Ford owners across Europe, for the car manufacturer’s ‘Keep It Real’ campaign.