FIFA: Football’s Hidden Story
FIFA: Football’s Hidden Story
Client: FIFA
Campaign/Project: “Football’s Hidden Story”
Locations: Global – 20 Countries
Photographer: Peter Dench
Football’s Hidden Story, is a 2007 to 2008 FIFA-sponsored project comprising 26 stories across 20 different countries documenting the positive impact that football has had at grass root level on individuals and communities across the planet.
In disaster areas, war zones and urban wastelands, football keeps humanity alive. It brings nations together and promotes unity. It encourages equality and generates pride and self-belief. It has the power to heal and to help, to motivate, to give freedom to dreams and empower a generation. There are millions of people playing the game or helping it to flourish who find that football brings a positive dimension to their lives.
The project won Dench six global accolades including a World in Focus, AOP Open and PDN Photo Annual Award.
April 17, 2017
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