Canon Europe: Hints & Tips – tutorial videos
Canon Europe: Hints & Tips – tutorial videos
Client: Canon Europe
Campaign/Project: “Hints & Tips”
Locations: UK, Austria
Photographer: Toby Smith, Peter Dench, Adam Pretty
WHAT: Canon Europe regularly put out tutorial ‘Hints and Tips’ videos across their multiple web sites and social media. Having worked with them in a range of ways over the years, they asked us to come up with a new range of these photography tutorial videos, and a range of photographer talent to be featured in those, delivering the tutorials. Canon’s aim was to create specific content items for them to put out to different audiences, from the general public who may not yet own a Canon device but are fans of photography using a cameraphone device, all the way up to professional photographers using digital SLR cameras. It total, we created 16 of these tutorial videos. These were created and edited to fulfill a range of formats and lengths, specific to which social networks or platforms they would be posted to, with some videos being created in multiple versions.
HOW: As we refined the tutorial topics list, we selected three of our key photographers who are could fulfill different categories of photography that were most related to their work. We brought onboard a video producer with whom we work regularly, planned out and storyboarded each of the video concepts, across a total of 16 videos, and determined the location, prop, crew and other production requirements. We worked closely with Canon at every stage of the process, including the post-production editing, to deliver the final videos on brief, with the customer’s final approval.
April 17, 2017
in Technology, Video
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