A Letter to My Loved Ones

A Letter to My Loved Ones

Client: Stella McCartney
Director: Lynsey Addario
Campaign: #NoLessAWoman. Campaign raising breast cancer awareness
Location: United Kingdom

In ‘A Letter to My Loved Ones’, for Stella McCartney, Pulitzer Prize-winning photojournalist Lynsey Addario captured 12 women of diverse ages and backgrounds through a hero film and photo series. Bravely baring their scars, stories, and strength, they share words they penned to the people who matter most – comfortably and confidently wearing Adidas by Stella McCartney post-mastectomy bras at home during lockdown.

 

#NoLessAWoman campaign raising breast cancer awareness